Four workflows
Who is Cub Cuts for?
The pain is different in each. What fixes it is the same — the decisions made before the camera is out, rather than while it is running.
Solo Creator
Just you and your phone.
You know what you want to say. You just never know how to start.
A yoga studio
Walk & Talk · 0:30 · 8 shots
Read the whole brief →UGC Creator
Multiple brands. Consistent output.
Each brief includes hooks, scene breakdown, music direction, and editor notes — everything your clients expect, without the back-and-forth.
A coffee subscription
Review · 0:30 · 9 shots
Read the whole brief →Brand Team
Every campaign. On-format.
Hooks, scene structure, music direction, CTA, editor notes — all in one document. No more briefs that leave creators guessing.
A dog grooming service
Product reveal · 0:30 · 9 shots
Read the whole brief →E-Commerce
A catalog is a content calendar.
Built-in formats for unboxings, product demos, and reviews. Describe your product and what you want shoppers to feel, and Cub Cuts writes the brief for it.
Handmade soy candles
Product reveal · 0:15 · 6 shots
Read the whole brief →Four workflows, one document.
Whichever one you are, the thing that comes back has the same shape. It is a plan, not a video — you still hold the camera.
Hooks
Two or three openers to choose between, each with the shot that carries it.
Shot list
Every beat numbered and timed, with a running clock down the side.
Script
The words to say, shot by shot — not a summary of them.
On-screen text
What the viewer reads, separated from what they hear.
Sound
Energy, genre, and whether to reach for a trending audio.
Call to action
The closing line, its caption, and how it is shot.
Not sure which one you are?
It does not change what you get. Describe what the video should do and read the brief that comes back.
Build a brief1 brief to start — no card required