Cub Cuts
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Brand Team

Brief every creator. Get consistent content.

Cub Cuts turns your campaign goals into structured briefs your external creators can actually follow — so you stop fixing assets at the last minute.

We don’t make the video. We tell you exactly how to shoot it.

Start Briefing1 brief to start — no card required
One approved brief. Three creators. The same vertical plan.
Below: a real briefA dog grooming service

Product reveal · 0:30 · 9 shots

What it does for you

  • One brief format, every creator.

    Hooks, scene structure, music direction, CTA, editor notes — all in one document. No more briefs that leave creators guessing.

  • 6 formats built for TikTok and Reels.

    Match each creator to the format that fits their style — Tutorial, Product reveal, Vlog, Review, Trend, Walk & Talk — and brief them all from the same shape.

  • Cut the revision cycle.

    When creators get a clear brief up front, the first cut is closer. Fewer revisions. Fewer messages back and forth. Fewer last-minute rushes.

This is what comes back.

A real brief, shown whole — hook options to choose between, a timed shot for every beat, the words to say, the sound, and the call to action. Nothing here is trimmed for the website.

▣ camera❞ spokenT on screen

A dog grooming serviceProduct reveal · 0:30 · 9 shots

Hook options

  • “That scruffy face is hiding the best part.”

    curiosity — Extreme close-up of a shaggy dog’s eyes; groomer’s hands lift the fringe as the dog looks into camera.

  • “You keep trimming around the eyes between appointments.”

    relatability — Handheld close-up of uneven facial fur while an owner gently moves it away from the dog’s eyes.

  • “Your dog leaves looking like themselves—just tidier.”

    aspiration — Start on the finished dog mid-head-tilt, then flash one frame of the before look.

Shot list

  1. 01 · 0:00Voiceover: That scruffy face is hiding the best part.On screen: Wait for the head tiltCamera: Extreme close-up of the dog’s shaggy face before grooming. The groomer lifts the fringe, revealing one eye; keep the salon background visible but soft.
  2. 02 · 0:02.5Voiceover: First, we check the coat and choose a comfortable plan.On screen: Matting changes the serviceCamera: Over-the-shoulder shot as the groomer runs fingers through the coat and shows the owner one area needing attention.
  3. 03 · 0:06Voiceover: Then it’s a gentle wash, without rushing them through it.On screen: Warm water • low pressureCamera: Close-up in the bathing area. One hand supports the dog while the other rinses shampoo from the shoulder with a low-flow sprayer.
  4. 04 · 0:09.5Voiceover: A careful dry and brush brings the whole coat back.On screen: Comfort checkCamera: Side-angle close-up. Groomer pauses the dryer, checks the dog’s body language, then brushes one visibly fluffy section.
  5. 05 · 0:13Voiceover: Next, the paws, nails, and hygiene areas get tidied.On screen: The detail phaseCamera: Three rapid close-ups within one clip: trimming paw-pad fur, filing one nail, then switching tools beside the grooming table. Do not show intimate areas.
  6. 06 · 0:16.5Voiceover: The face shape is where the transformation finally appears.On screen: Eyes fully visibleCamera: Front three-quarter close-up as the groomer uses rounded-tip scissors around the cheeks; end by combing the fringe upward.
  7. 07 · 0:20Voiceover: And here’s what was hiding underneath.On screen: Before → afterCamera: Match-cut from the original shaggy framing to the finished dog in the same position and camera distance.
  8. 08 · 0:23.5Voiceover: Clean, tidy, and still completely themselves.On screen: Cue the head tiltCamera: Handheld eye-level shot of the finished dog on the floor. Groomer squeaks a toy beside the phone so the dog tilts its head toward camera.
  9. 09 · 0:27Voiceover: Local dog parents, book your first groom through the link in bio.On screen: New-client appointments openCamera: Groomer kneels beside the finished dog near the salon entrance. Keep the storefront name and location sticker visible while the groomer points once toward the bio area.

Sound

Light, playful instrumental with soft percussion, muted bass, and small plucked accents; steady enough for quick grooming cuts without overpowering speech.

medium energy · original / library audio

Begin immediately under the first word. Place subtle water, dryer, brush, and scissor sounds above the music during their matching shots. Drop the music briefly before the before-and-after cut, then land a soft beat on the finished reveal.

Call to action

Voiceover: Local dog parents, book your first groom through the link in bio.On screen: New-client appointments openCamera: Groomer kneels beside the finished dog near the salon entrance. Show the storefront name and a location sticker; point once toward the bio area.

Notes for the editor

Format: product reveal. Shoot the finished head-tilt first in case the dog becomes tired. Capture the before and after in identical framing for the match-cut. Keep footage handheld, vertical 9:16, and slightly imperfect. Use a real client dog with owner consent. Replace the generic location sticker with the salon’s city or neighborhood. If timing runs long, shorten the assessment and detail scenes rather than the reveal or CTA.

Every brief exports as a plain text file — on every paid plan and on the Free Trial. PDF on Pro.

Formats that fit

All 6 are available on every plan, including the Free Trial. These three are where brand team work usually lands.

Tutorial

Explains without a spokesperson, which makes it the safest thing to scale.

Product reveal

Launch shape. Same beats every time, so launches become comparable.

Walk & Talk

Puts a real person on camera when the message needs a face behind it.

Standardize the brief. The rest of the process follows.

Free account. 1 brief to start — no card required.

Build my first brief