CubCuts
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Brand Team

Brief every creator. Get consistent content.

CubCuts turns your campaign goals into structured briefs your external creators can actually follow — so you stop fixing assets at the last minute.

We don’t make the video. We tell you exactly how to shoot it.

Start Briefing3 briefs to start — no card required
One approved brief. Three creators. The same vertical plan.
Below: a real briefA dog grooming service

Tutorial · 0:30 · 9 shots

What it does for you

  • One brief format, every creator.

    Hooks, scene structure, music direction, the ending, editor notes — all in one document. No more briefs that leave creators guessing.

  • 3 formats built for TikTok.

    Match each creator to the format that fits their style — Vlog, Product reveal, Tutorial — and brief them all from the same shape.

  • Cut the revision cycle.

    When creators get a clear brief up front, the first cut is closer. Fewer revisions. Fewer messages back and forth. Fewer last-minute rushes.

This is what comes back.

A real brief, shown whole — hook options to choose between, a timed shot for every beat, the words to say, the sound, and the ending. Nothing here is trimmed for the website.

cameraspoken

A dog grooming serviceTutorial · 0:30 · 9 shots

Hook options

  • “Here’s a quick way to tell.”

    Use this by default for dog owners who are unsure whether grooming is due; switch if convenience is the stronger booking barrier.

    claim — A hand immediately parts the dog’s coat while the dog stands or sits beside the creator.

  • “That clicking can mean their nails need attention.”

    Pick this when nail care commonly prompts your audience to seek grooming.

    moment — The dog walks across a hard floor as the camera follows its paws from the side.

  • “You don’t have to travel for a proper groom.”

    Pick this when leaving home is the main reason local dog owners delay booking.

    objection — The creator approaches the dog and kneels beside it, bringing the service directly into the dog’s space.

Shot list

  1. 01 · 0:00Voiceover: “Here’s a quick way to tell.”Camera: A hand enters frame immediately and parts the dog’s coat, revealing the hair beneath without showing a conclusion yet.Transition to next shot: Hard cut
  2. 02 · 0:02Voiceover: “If your dog is ready for a groom: start by”Camera: The creator kneels beside the dog and begins checking from the shoulders toward the back. Prop the phone at waist height so both hands remain free.Transition to next shot: Hard cut
  3. 03 · 0:05.5Voiceover: “running your fingers gently through their coat and check for tangles or matting,”Camera: Two hands move slowly through separate sections of the coat, pausing when the fingers meet resistance without pulling.Transition to next shot: Hard cut
  4. 04 · 0:09Voiceover: “then look around the eyes, ears and paws for any overgrown fur,”Camera: Show the area around one eye, then cut within the scene to one ear and one paw as a finger indicates where to inspect without covering the area.Transition to next shot: Hard cut
  5. 05 · 0:12.5Voiceover: “and listen when they walk on a hard floor,”Camera: The dog walks naturally across a hard floor while the camera remains low and stationary in its path.Transition to next shot: Hard cut
  6. 06 · 0:15.5Voiceover: “because clicking can mean their nails need attention.”Camera: Follow the moving paws from the side for several steps, keeping the feet and floor visible together.Transition to next shot: Hard cut
  7. 07 · 0:18Voiceover: “If you’re noticing any of those signs, it may be time for a proper groom,”Camera: The creator sits beside the dog and checks off coat, face and paws by pointing to each area in the same order as the tutorial.Transition to next shot: Hard cut
  8. 08 · 0:22Voiceover: “and with mobile dog grooming, the grooming comes to you.”Camera: The creator walks into the dog’s space, kneels and calmly greets the dog while the dog stays in its familiar surroundings.Transition to next shot: Hard cut
  9. 09 · 0:25.5EndingVoiceover: “Comment GROOM and I’ll reply with the details you need to book your dog’s mobile grooming appointment.”Camera: Return to the opening composition with a hand parting the dog’s coat. Keep the hand still at the end so the last frame flows back into the first.

Sound

Light, warm acoustic instrumental with a steady muted beat and minimal percussion under clear speech.

low energy · original / library audio

Keep the music low beneath the voice. Cut when each check advances, not on the musical beat. Preserve the natural paw sounds in scenes 5 and 6 so any clicking can be heard clearly.

Before you shoot

Film vertically in 9:16. Keep the dog and hands slightly above center so the buttons across the bottom do not cover them. Prop the phone at waist height for scenes 1 through 4, 7, 8 and 9. Place it low against a stable object for scenes 5 and 6. Shoot scenes 5 and 6 together while the phone is low, then return it to waist height. Record the dog’s paws on the hard floor without talking during the take; add the voiceover afterward. Film scenes 1, 3, 4 and 9 while the dog is settled in one place. Do not pull tangles or force the dog to hold still. The comment reply supplies the booking details because no booking destination was provided. If a booking link or website is later supplied, add it to the reply rather than inventing it in this video. If time runs long, tighten pauses between phrases instead of removing a grooming check.

Every brief exports as a plain text file — on every paid plan and on the Free Trial. PDF on Pro.

Formats that fit

All 3 are available on every plan, including the Free Trial. These three are where brand team work usually lands.

Tutorial

Explains without a spokesperson, which makes it the safest thing to scale.

Product reveal

Launch shape. Same beats every time, so launches become comparable.

Walk & Talk

Puts a real person on camera when the message needs a face behind it.

Standardize the brief. The rest of the process follows.

Free account. 3 briefs to start — no card required.

Build my first brief