CubCuts
← All use cases

Founder

You’re on camera. CubCuts writes the words.

Nobody knows what you’re building better than you do. That doesn’t make the first line any easier. CubCuts turns what you sell into hooks and word-for-word lines, so filming is a read-through rather than a rewrite.

We don’t make the video. We tell you exactly how to shoot it.

Start Briefing3 briefs to start — no card required
You in the shot. The words already written, line by line.
Below: a real briefHandmade split ergonomic keyboards

Product reveal · 0:30 · 8 shots

What it does for you

  • The actual lines, not an outline.

    Every scene carries the spoken line word for word, how the shot is framed and how long it runs — through to the ending. You are reading, not writing.

  • Openings to choose between.

    Every brief opens with alternative first lines, each going at it from a different angle. Pick the one that sounds like you instead of committing to the first line you thought of.

  • Post on a schedule you can keep.

    Same shape every week — beats, timings, Walk & Talk or Tutorial, whichever fits what you have to say. Next week’s video is filling the shape in, not starting from nothing.

This is what comes back.

A real brief, shown whole — hook options to choose between, a timed shot for every beat, the words to say, the sound, and the ending. Nothing here is trimmed for the website.

cameraspoken

Handmade split ergonomic keyboardsProduct reveal · 0:30 · 8 shots

Hook options

  • “If typing leaves your wrists sore, your keyboard might be asking both hands to fit one fixed shape.”

    Lead with this for typists who already associate long sessions with sore wrists; switch if they respond better to product mechanics than discomfort.

    cost — Hands type with the two keyboard halves pressed together, then stop and lift slightly from the keys as the wrists turn inward.

  • “It’s not a promise to fix wrist pain.”

    Pick this for skeptical viewers who distrust health claims from product makers.

    objection — Hold one keyboard half toward the camera, then lower it to reveal the second half sitting separately on the workbench.

  • “One keyboard fixes your hands in place. Mine separates.”

    Pick this when the audience knows conventional keyboards but has never seen a split design.

    contrast — Slide the two halves from a joined position to opposite sides of the workbench, leaving a visible gap between them.

Shot list

  1. 01 · 0:00Voiceover: “If typing leaves your wrists sore, your keyboard might be asking both hands to fit one fixed shape.”Camera: Prop the phone above the workbench. Type with the keyboard halves pressed together, pause, then lift both hands and show the wrists angled toward the middle.Transition to next shot: Hard cut
  2. 02 · 0:06.5Voiceover: “That’s why I build split ergonomic keyboards in my garage workshop:”Camera: Stand behind the garage workbench with one keyboard half in each hand, then place both halves in front of you.Transition to next shot: Hard cut
  3. 03 · 0:10.5Voiceover: “the two halves can sit apart,”Camera: Push the left half left and the right half right until a clear gap opens between them.Transition to next shot: Zoom
  4. 04 · 0:13Voiceover: “so you can position each one”Camera: Turn one half slightly under your left hand so its angle follows the hand instead of the workbench edge.Transition to next shot: Hard cut
  5. 05 · 0:15Voiceover: “where your hands naturally reach”Camera: With the phone still propped, let both arms fall naturally onto the separated halves and begin typing without pulling the elbows inward.Transition to next shot: Hard cut
  6. 06 · 0:17.5Voiceover: “instead of pulling them toward the middle.”Camera: Move both hands inward as if reaching for halves placed too close together, then release them back toward their natural positions.Transition to next shot: Hard cut
  7. 07 · 0:20.5Voiceover: “It’s not a promise to fix wrist pain,”Camera: Face the camera beside the workbench and hold one open palm toward the keyboard in a plain, qualifying gesture.Transition to next shot: Fade
  8. 08 · 0:23.5EndingVoiceover: “but if your current setup feels cramped, take a closer look at the split ergonomic keyboards I build.”Camera: Return to the opening overhead position. Start with the halves together, slide them apart, and finish typing with both wrists aligned more directly with the forearms to complete the visual loop.

Sound

Quiet lo-fi instrumental with a steady soft drum pulse, muted bass, and minimal keys beneath the voice.

low energy · original / library audio

Keep the music low enough for every word to remain clear. Cut when each idea changes, not on musical beats. Let the physical sliding and typing sounds remain faintly audible under the bed.

Before you shoot

Shoot scenes 1, 3, 4, 5, 6, and 8 from the same side of the workbench. Prop the phone above the bench so both hands stay free. Shoot scene 1 before separating the keyboard halves. Shoot scenes 3 through 5 next while moving the halves outward. Shoot scene 6 by moving them inward, then return them to the separated position for scene 8. Prop the phone at chest height for scenes 2 and 7. Keep the keyboard centered slightly above the middle of the vertical frame so the buttons across the bottom do not cover it. The opening line is longer than a typical hook because the supplied spoken track cannot be rewritten; keep both the typing and wrist movement changing throughout the shot. No viewer destination was supplied. Add a shop, site, or profile destination to the closing line only if one is provided before publishing.

Every brief exports as a plain text file — on every paid plan and on the Free Trial. PDF on Pro.

Formats that fit

All 3 are available on every plan, including the Free Trial. These three are where founder work usually lands.

Walk & Talk

One take, one point, no crew. What you would say to a customer anyway.

Tutorial

Teach the thing you know cold. The fastest way a founder earns attention.

Vlog

For building in public, where the story is the week rather than the product.

You know the answer. This gives you the opening line.

Say it properly once, then again next week. Free account. 3 briefs to start — no card required.

Build my first brief