Hook options
“You don’t need a special occasion to light the good candle.”
Lead with this for self-treat buyers; switch if gifting is the stronger purchase occasion.
objection — An already-lit candle slides into the center of a plain table as the flame moves in frame.
“It’s Tuesday night. I’m lighting the good candle.”
Pick this for viewers most likely to buy candles for ordinary evenings at home.
moment — The creator’s hand settles the lit candle onto a table, then withdraws as the flame steadies.
“Most gifts need a reason. This one doesn’t.”
Pick this when gift buyers are more valuable than viewers shopping for themselves.
contrast — The candle begins at the edge of the table, then a hand pushes it forward as if offering it to someone.
Shot list
- 01 · 0:00Voiceover: “You don’t need a special occasion to light the good candle,”Camera: An already-lit candle slides into the center of a plain table as the flame moves in frame.Transition to next shot: Hard cut
- 02 · 0:03.5Voiceover: “because sometimes the occasion is simply making an ordinary evening feel a little more considered.”Camera: The candle burns on the table while the creator sits nearby and draws it closer with one hand; keep the hand moving through the final words.Transition to next shot: Hard cut
- 03 · 0:08Voiceover: “This soy candle is made in small batches,”Camera: The flame and melted soy wax fill the frame while the candle continues burning.Transition to next shot: Zoom
- 04 · 0:11Voiceover: “so it’s the kind of small treat you can pick up just for yourself,”Camera: The creator sits behind the candle, brings it toward themselves with both hands, and looks from the flame to the camera.Transition to next shot: Hard cut
- 05 · 0:15.5Voiceover: “or keep in mind when you want”Camera: Two hands rotate the candle so its front faces the camera, then begin pushing it across the table.Transition to next shot: Hard cut
- 06 · 0:18Voiceover: “a simple gift that still feels thoughtful.”Camera: The creator finishes sliding the candle toward the far side of the table as if offering it, then leaves both hands resting beside it.Transition to next shot: Hard cut
- 07 · 0:20.5Voiceover: “No big reason required—”Camera: One hand pulls the candle back from the offered position and turns it toward the creator again.Transition to next shot: Hard cut
- 08 · 0:22EndingVoiceover: “just tap the shop link and make this small-batch soy candle your next little treat or your next gift.”Camera: Start with the candle centered and burning. A hand slides it toward the camera on “shop link,” draws it back on “little treat,” then returns it to the exact opening position on “next gift” to complete the loop.
Sound
Warm, minimal acoustic instrumental with soft plucked strings, a restrained beat, and no vocals
low energy · original / library audio
Keep the bed low beneath the continuous voiceover. Cut when each idea changes, not on musical beats. Let the final chord continue beneath the held last frame so the loop does not sound abrupt.
Before you shoot
Use vertical 9:16 framing. Keep the candle slightly above center so the buttons across the bottom of the screen do not cover it. Prop the phone against a stable object for every scene because both hands appear in scenes 4 through 6. Record the voiceover as the supplied continuous take, then place the cuts at the listed phrase breaks. Shoot scenes 1 and 8 from the same phone position so their candle placement matches. Shoot scene 2 next while the wider setup is available. Then move closer for scenes 3, 4, 5, 6, and 7. Keep the candle lit throughout to preserve the wax and flame continuity. The closing scene is longer than the preferred closing beat because the supplied closing sentence cannot be rewritten or spoken clearly in four seconds. Keep the candle moving during that scene. If the video runs long, tighten pauses in the recorded track; do not remove or reword any supplied words.