Cub Cuts
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E-Commerce

Turn your catalog into a shooting plan, one product at a time.

Cub Cuts writes the TikTok and Reel brief for a product you pick — the opening lines, the scenes that show it in use, and a closing line that tells people what to do next.

We don’t make the video. We tell you exactly how to shoot it.

Start Briefing1 brief to start — no card required
A product you already sell, turned into a shot list.
Below: a real briefHandmade soy candles

Product reveal · 0:15 · 6 shots

What it does for you

  • Product reveal and demo briefs, on demand.

    Built-in formats for unboxings, product demos, and reviews. Describe your product and what you want shoppers to feel, and Cub Cuts writes the brief for it.

  • Brief influencers and in-house creators the same way.

    Send the same structured brief to your TikTok Shop partners and your internal team. Everyone works from the same brief.

  • A complete brief in a minute or two.

    Stop spending Tuesday afternoons writing content briefs. Build a brief, copy what you need, send it out.

This is what comes back.

A real brief, shown whole — hook options to choose between, a timed shot for every beat, the words to say, the sound, and the call to action. Nothing here is trimmed for the website.

▣ camera❞ spokenT on screen

Handmade soy candlesProduct reveal · 0:15 · 6 shots

Hook options

  • “Your desk is missing one thing.”

    curiosity — Start mid-motion as a hand pushes a keyboard back from a sterile home desk; laptop, mouse, and work notes fill the vertical frame.

  • “Your home desk still feels like a cubicle.”

    relatability — Handheld close-up of a laptop, tangled charger, and abandoned coffee mug; a hand drops the mouse in frustration.

  • “Make your work desk feel like home again.”

    aspiration — Open on the finished candlelit desk, then quickly pull the candle out of frame to reveal the colder before-state.

Shot list

  1. 01 · 0:00Voiceover: Your desk is missing one thing.On screen: Why it still feels corporateCamera: Start mid-motion as a hand pushes a keyboard back from a plain home desk. Keep the laptop, mouse, and work notes tightly framed; do not show the candle.
  2. 02 · 0:02Voiceover: And it's not another organizer.On screen: More organizing won't fix itCamera: Overhead phone shot as the hand straightens a pen cup, pauses, then lets it fall slightly crooked. Keep the desk visually cold and functional.
  3. 03 · 0:04Voiceover: It's a handmade soy candle.On screen: The five-second desk resetCamera: From the user's point of view, place the candle beside the laptop and strike a match. Cut closer as the wick catches; keep the label readable.
  4. 04 · 0:07Voiceover: Light it before you log on.On screen: Work mode, softenedCamera: Medium handheld shot from desk level. The flame burns in the foreground while the hand opens the laptop and places a warm drink beside it.
  5. 05 · 0:10Voiceover: Same desk. Way less office.On screen: Your home againCamera: Pull back to show the complete desk with the lit candle, laptop, drink, and softened practical lighting. Let the hand settle onto the keyboard.
  6. 06 · 0:13Voiceover: Shop the handmade soy candles at the link in bio.On screen: Shop candles — link in bioCamera: Close handheld shot of the burning candle beside the laptop. A hand rotates the jar so the label faces camera while the CTA appears above the platform UI area.

Sound

Warm lo-fi instrumental with soft percussion, muted keys, and a steady mid-tempo pulse; no vocals.

medium energy · original / library audio

Begin music immediately. Cut on each idea change rather than every beat. Feature the match strike and wick ignition as crisp sound-design moments, then slightly warm the music mix when the flame appears.

Call to action

Voiceover: Shop the handmade soy candles at the link in bio.On screen: Shop candles — link in bioCamera: Close handheld shot of the burning candle beside the laptop. A hand rotates the jar so the label faces camera while the CTA appears above the platform UI area.

Notes for the editor

Shoot vertical 9:16 on a phone with slight handheld movement. Film the finished candlelit desk first, then remove the candle and warm props for the before-state. Keep the product hidden until second four. Prioritize a readable label, visible flame, and clear before-and-after contrast. If timing runs long, shorten scene 4 rather than cutting the reveal or CTA.

Every brief exports as a plain text file — on every paid plan and on the Free Trial. PDF on Pro.

Formats that fit

All 6 are available on every plan, including the Free Trial. These three are where e-commerce work usually lands.

Product reveal

Built around the moment the thing is shown. The workhorse for a catalog.

Review

Reads as a customer talking, which is what people actually stop for.

Trend

Puts a product inside something already spreading, instead of beside it.

Start with one product. Then the next.

Free account. 1 brief to start — no card required.

Build my first brief